Posted by Jim Jagielski on Thursday, August 23. 2007 in Junk Drawer

So, Sun is going to change its stock ticker symbol from SUNW to JAVA. Why? Because, basically, people know Java (since it is "near infinite to the internet") and its " ubiquitous logo", and not that many people know Sun. And heck, after all, they put a lot of time and resources into the Java brand and crafting the impression that it's "Java or Nothing" ("Java is for Enterprise; everything else are tinker toys") ... They should benefit from some of that. But tell me, for a company that puts soooo much into Java, how much are they really going to be willing to, now more than ever, care what the community thinks as far as direction, goals, specifications, etc... for Java. The next several months will be very telling indeed. Here's hoping Sun does the Right Thing, for Java's sake.

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