IMO

When will people learn that web technologies are not, and will never be, a one size fits all situation? Look at the problem first, then pick the implementation that most easily and efficiently solves the problem, without limiting future growth. It won't always be the same solution. SOA (with and without ESBs), WOA, WS-*, REST, SOAP, LAMP, J2EE, etc... those are just "words", kiddos. You fit the solution to the problem, not the reverse. Sure it's nice to have preferred methods, and being biased to one technology (or a suite of them) over another is just human nature. But don't limit yourself.